Hispanic people make up a large portion of our population with nearly 60 million currently living in the US. The US Census Bureau expects the population to significantly grow throughout the next ten years. Subsequently, more Hispanic people are acquiring health insurance, which means this is the perfect opportunity for your business to advertise your services to their population. In the next 30 years, over one fourth of the population will be Hispanic, and most of these people will be seeking out healthcare. That being said, if your business does not currently have a Hispanic marketing strategy, you could be missing out on a great amount of potential clients and sales. This is an amazing opportunity to jump on if you’re trying to grow your clientele or even maintain existing clients. Data has shown that Hispanics are a trending population in the US, which means marketing to them specifically can expand and grow your business exponentially. By targeting them in a more direct way than just general marketing, we can ensure that they feel welcome at your practice and will be more likely to choose you for a provider.

Hispanic marketing campaigns have to be structured in a way to attract the desired audience while maintaining the backbone of your brand. Using elements of Latino culture in your advertisements and campaigns will target Hispanic people directly and result in more traffic to your business. 51 percent of the Hispanic population is below the age of 30, which means that Hispanic marketing techniques should appeal to the ‘millennial’ consumer. Having this in mind will guarantee that any campaign, content, or outreach will do its job efficiently. If Hispanic marketing techniques are done correctly, they can work rather quickly and help you expand your business into this thriving market.

Our agency is skilled in outlining content and branding geared toward diverse Latino populations. We combine colors, language, and other elements of culture into your campaigns to create the most effective form of outreach. Research is always completed prior to each task to ensure that we’re providing you with the most accurate and effective service. Our goal is to expand your market for you, so you can focus on the services you provide! By shifting some of your focus to a more refined target market, you will see instant results for your business. Utilizing Hispanic marketing makes your business more proximate to this ever growing population, which ultimately means you can have a leg up on your competitors!

Taking necessary steps toward a specific marketing plan for Hispanics is something that many businesses will be doing in the near future. Get ahead of your competitors by allowing us to help you now! A strong online presence is the perfect way to reach the Hispanic people in our country because it’s a primary vehicle for all that they do. Hispanic residents spend more time on social media than non-Hispanics do, which means it will be important to amp up your social media presence as well as your website and internet advertisements. Tailoring the campaign to proven Hispanic tendencies will make it much more effective. It’s important to note that almost 66 percent of Hispanic online adults own at least one smart-home-device, and 60% of Hispanics grew up in an internet household. So, it’s realistic to target them from a social media and online standpoint because those platforms are generally a big part of their life.