Whether you have only recently opened your dermatology office or if you have an existing dermatology practice but desire additional patients, it can be difficult to find a way of letting everyone know if you are their best option for skin care treatments and procedures.
The dermatology practices getting the best results for their marketing budgets are those incorporating a combination of both digital and conventional marketing techniques as part of their comprehensive dermatology marketing strategy.
Just reading this guide demonstrates that you are already ahead of your competition. We put together this guide to provide your dermatology practice with proven marketing strategies, ideas, and examples to help grow your practice and bring in new patients alongside existing ones.
Dermatology Practices: Digital Marketing
It doesn’t really matter how long you have been providing skin treatments and procedures, if you are not completely engaged in the world of digital marketing, you are missing out on the most effective resources for maintaining your current patient base and converting new ones.
Everything begins with your dermatology website, which is how prospective patients will typically first interact with your dermatology practice. After your website, digital marketing activities include social media and email campaigns, informative blog posts, consistent directory listings, and multimedia content.
Dermatology Practice Website Design
The key to success is your website. This is the location where prospective patients go to learn about your practice. What kind of first impression will they form? A well-designed site should highlight your skills, the treatments you provide, and your friendly and expert staff that helps you stand out from your competition.
It cannot be overstated that your website must function beautifully on either a laptop or an iPhone. You want to make a firm impression of your dermatology practice’s brand with prospective patients. You want to make it as easy as possible for new patients to contact you with any questions that they may have, or to schedule an appointment or consultation. Don’t forget that having a fast and reliable web hosting service is also critical.
Who will you place your trust in for navigating this digital market? The best move is to begin with a digital marketing agency with expertise in website design specifically for dermatologists. You will need a firm that has a firm grasp of the conversion strategies needed for your specific dermatology procedures. And no dermatology site is complete without design features like before-and-after photos, informative blogs, procedure videos, and effective calls-to-action so that prospective patients are converted into actual ones.
Search Engine Optimization (SEO) for Dermatologists
As obvious as it may sound, search engines like Google have a singular goal: delivering the most relevant search results very quickly. To accomplish this, Google assigns weight to various factors to see how relevant your website is to the search query. It also seeks to determine if your site deserves a high ranking in organic search returns. In this light, it is vitally important that your site is optimized so that it ranks highly for the procedures that you offer.
The only way that this will happen is by curating and providing original content related to your dermatology procedures. We take this information and optimize content so that your dermatology practice starts climbing the charts in terms of search returns. A good way to begin is to make a list of your Top Five dermatology procedures and the top five questions you get regarding those procedures from patients. Write down this list, along with the top benefits of each treatment, and give them to your firm.
Local Dermatology Directory Listings
In the past, listings were incredibly simple and easy: You had the Yellow Pages. That was it. Today, there are literally hundreds of online directories. You want your staff to be caring for patients, not spending their valuable time ensuring that your information is consistent and correct for every single directory out there. But if you don’t make sure this information is correct, search engine algorithms can become confused. Having consistent information across the web helps you build and maintain trust with prospective patients who will find your practice and make an appointment.
Avoid the hassle of this type of detail-oriented work by handing it off to a digital marketing firm so that your staff can do what it does best: care for your dermatology patients.
Digital Reputation Management
In today’s digital world, online reviews are incredibly important. Since many of your prospective patients will have never spoken directly to one of your current patients, they rely upon these reviews to decide whether to contact your dermatology practice and schedule an appointment or consultation. Reviews are your first impression with these potential patients.
Engaging with online reviewers does not cost anything, but it is critical to developing patient loyalty. You should be encouraging patients to submit reviews and be responding to posted reviews. But how will you do this when you are spending so much time in your office with patients. How will you know when a new review has been posted online?
This is why reputation management software is so critical. Your digital marketing agency has tools like this at its disposal, so it is notified whenever a new review appears online. This type of software assist you in generating reviews from satisfied patients.
